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Integrate to Influence - The Integrated Marketing Podcast

Within our variety of podcasts you will be able to access a diverse set of fascinating conversations, interviews, tips, tricks and basically everything you need to know about integrated marketing! These podcasts are highly insightful sound bites which aim to supply you with a deeper understanding of the marketing world, how it functions and the best ways in which you can market your business. We discuss a range of different topics focusing specifically on how integrated marketing can be used to effectively influence your perfect customers. Within the area of marketing, we touch on a number of different sub-topics such as psychology, digital, traditional, buying behaviour, data analysis and more. All of which are key to developing an effective integrated marketing strategy. We hope you enjoy this resource, and see it as a first port of call for all your integrated marketing needs!
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Integrate to Influence - The Integrated Marketing Podcast
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Mar 21, 2017

For example, a Japanese skyscraper has earthquake proof foundations to ensure it can cope with the frequent earthquakes in Japanese cities such as Tokyo.

Your marketing should be as considered as this, because unless you have the RIGHT foundations in place, your marketing strategy WILL NOT be able to cope and change with environmental disturbances that come regularly in business.

Some of the changes I’m talking about may be:

  • Consumer desires
  • Competitive forces
  • Resource availability
  • Political decisions

FOUNDATIONS - in this podcast is an anagram...

All of the above could cause HUGE issues for a marketing strategy that has not been effectively developed with the proper foundations in place.

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