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Integrate to Influence - The Integrated Marketing Podcast

Within our variety of podcasts you will be able to access a diverse set of fascinating conversations, interviews, tips, tricks and basically everything you need to know about integrated marketing! These podcasts are highly insightful sound bites which aim to supply you with a deeper understanding of the marketing world, how it functions and the best ways in which you can market your business. We discuss a range of different topics focusing specifically on how integrated marketing can be used to effectively influence your perfect customers. Within the area of marketing, we touch on a number of different sub-topics such as psychology, digital, traditional, buying behaviour, data analysis and more. All of which are key to developing an effective integrated marketing strategy. We hope you enjoy this resource, and see it as a first port of call for all your integrated marketing needs!
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Integrate to Influence - The Integrated Marketing Podcast
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Sep 25, 2018

Many people get stuck when it comes to creating content for their emails. Not knowing what will be opened, engaged with or unsubscribed.

Here are 16 different types of email marketing campaigns you can create over the future months. Each come with a few ideas to get your creative juices flowing...

Grab your notepad and pen, sit back and list the 16 emails along with your own ideas... In fact, why not send one of them out this week?

Enjoy!

May 17, 2018

This Podcast looks at GDPR from an IT Perspective and interview Samantha Howard from KeyTech about how we can protect our data, our files, our clients and our devices using our IT Systems and Suppliers.

Hacking happens every and we need to not only protect our data but our clients data too!

Samantha talks us through the myriad of IT protection by sharing how we can;

  • properly destroy data
  • how often we should be backing up
  • information about cyber security
  • how we can deal with breaches
  • how to protect your data

and more…

Grab your note pad and pen to write down your next steps with GDPR.

Apr 19, 2018

G.D.P.R. isn't a compliance issue it's a "how we do business" process and what we will do with your information.

G.D.P.R. is a huge subject and something that is VERY topical at present.

We all want to know what to do, how to do it, where to start.

Jayne shares several elements to think about, where you should start and what things mean to you, with regards to your employment process, your Team (full-time part-time or associates) and as an Employer.

Mar 22, 2018

Creating the perfect email subject line is every Business Owners and Marketing Managers dream. Watching the open rate go up, click through go through the roof and reply's or purchases coming in.

33% of email recipients open email based on subject line alone, so if that is the case... how can we ensure we create the subject line that gets them to open your emails every time?

Over the next 17 minutes I'd like to share with you 8 steps to show you how to write the perfect subject line.

Grab your favourite drink, along with you notepad and pen and click play!

Aug 2, 2017

These 7 things are top of the list when it comes to Do's and Don’ts of email marketing. A lot of people talk about them as if they are the best thing or the worst thing when it comes to pressing send!

I know that some of these myths have held people back from sending more emails or doing it in the first place.

Over the next 24 minutes, I have given you my thoughts of the top myths of email marketing and what you should think of doing instead or as well as.

Let me know what you think from your experience!

Apr 24, 2017

I recently delivered a half day workshop in Essex for a group of Business Owners at their monthly Mastermind Meetings to discuss email marketing and why they should be using it in their marketing mix of activities. The presentation is called "How to INFLUENCE using Email Marketing"... It went down very well, received some great feedback from the orgainiser and the delegates.

Over the last 2 months I have been asked more and more questions about email marketing so I have decided to break down the half day workshop in to 6 parts to make it more manageable and to give me enough time to talk about each topic.

This podcast is for those who don’t currently use Email Marketing AT ALL and those who dabble by sending something every now and again... I’m sure this Email Marketing Series will get you excited about how YOU can influence using it with your clients...

Apr 4, 2017

"A person’s greatest strength is to first acknowledge weakness"

Whilst many of us play to our strengths few stop to acknowledge weakness, yet it is often this which causes the glass ceiling that so many business owners suffer. In this podcast, we talk with Jay Allen from MyTrueNORTH UK also known as #theethicalbusinesscoach on the 8 essential business elements which enable a business sustainably to scale.

Grab a note pad and pen because this podcast is filled with ideas and techniques for you to use starting now!

Mar 21, 2017

For example, a Japanese skyscraper has earthquake proof foundations to ensure it can cope with the frequent earthquakes in Japanese cities such as Tokyo.

Your marketing should be as considered as this, because unless you have the RIGHT foundations in place, your marketing strategy WILL NOT be able to cope and change with environmental disturbances that come regularly in business.

Some of the changes I’m talking about may be:

  • Consumer desires
  • Competitive forces
  • Resource availability
  • Political decisions

FOUNDATIONS - in this podcast is an anagram...

All of the above could cause HUGE issues for a marketing strategy that has not been effectively developed with the proper foundations in place.

Mar 5, 2017

You (and I) are not taking ENOUGH action in our marketing and this is for a number of reasons! This podcast talks through some of the things that Business Owners and Marketing Managers think about and have talked about during their sessions with regards to WHY they haven’t or don’t take action on their marketing.

Does doing one job in the business take you SO LONG, which makes feel like you are getting nowhere and that no one wants you or what you do?

In this podcast Amanda will give you 7 tips on changing your in-action to more ACTION and getting rid of the mind gremlins!

Feb 23, 2017

I am asked nearly every day the same question...

"What would you do in my business to market it and get new clients?"

Unfortunately the answer is different for every business, there is no blueprint to marketing. There are blueprints on HOW to do something but not on marketing as a whole.

As a business owner, you know your business more than anyone else, you understand how you want to be perceived and the type of clients you want. Think about these things and be where the clients you want are!

If you’ve not done marketing for a while or are a little stuck with regards to what to do next, this podcast is for you!

Grab your pen, notepad and be prepared to pause this podcast as there are a number of things you need to be doing during and certainly after!

Enjoy!

 

Feb 10, 2017

Do you struggle to pick up the telephone to call clients, follow up with potential clients to get new business? Most of us do so you are not alone.

In this episode, I interview Liz Couchman from Alex Merlin who is an expert in Telephone Coaching and Telesales. Liz talks about the main reason why people don't pick up the telephone, when is the best time to leave a voice message is and the secret skill to being more confident and the best way to plan plus more!

Grab your notepad and pen to take notes from Liz and enjoy!

Jan 20, 2017

Koogar was established in 2006 to give Business Owners and Marketing Managers throughout the Northwest of England and beyond a presence on and offline that they deserve.

As a professional Web Designer with over 18 years experience in the Digital field, Amanda wants to inspire, educate and deliver an experience to clients who wanted more from their marketing.

There is an exercise at the end of this podcast so grab your notepad and pen!

Jan 9, 2017

Welcome to the first of many Podcasts with Koogar. Integrate to Influence or ITI for short will be talking all things marketing with some business thrown in for good measure.

This Podcast is an interview with Nicola Mullarkey who is The Honest Recruiter who will be sharing great tips in taking on your first person, whether that is in part-time, full-time or freelance employment.

Grab a cuppa or press play on your app and enjoy!

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